User generated content can be a great marketing material for every brand, helping build more trust and get new customers. 

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In fact, 92% customers trust user generated content more than traditional advertising. It is one such type of content that does not cost you anything to create but the impact is massive. 

What is UGC?

User generated content or UGC can be anything from a one-word Amazon review to a 5 minute review of a product on YouTube. Even a social media story sharing how useful a product was is also UGC. 

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According to this Consumer Research Report 2024 by Salsify, 40% of customers (out of the 2700 studied U.K and U.S consumers) says that UGC highly influences their purchasing decisions. 

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Types of UGC 

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Most often UGC can mean just videos but it’s not. There can be many types of UGC and here are the most common ones:

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• Social media posts, stories, reels, etc
• Unboxing videos on social media or YouTube
• Reviews and Testimonials on websites
• Tutorial videos showing how to use a product
• Long-form written content like blog posts
• Challenges and contests hosted by brands
• Employee-generated content

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Here are some examples of UGC to take ideas from for your next campaign!

Examples of UGC for Ecommerce

#1 Dyson Airwrap tutorial 

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Dyson is a popular brand and people love using their products. But for many people, using it can be a challenge. So, many content creators in the beauty space share tutorials on how to style your hair using Dyson’s airwrap. There are hundreds of such tutorials and some of them even have millions of views. This is an excellent example of user generated content. 

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#2 Gucci Shoes unboxing

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Unboxing videos are another popular type of videos people love. But for luxury brands like Gucci, these videos receive millions of views. Like these videos below.

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#3 Blog post comparing 5 different Barbeque stands 

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User generated doesn’t always have to be videos, even blogs that post reviews and comparison posts are also ugc. Here, RVDAILY has created a detailed post comparing 5 most popular barbeque stand, helping readers decide which is a better option for them

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#4 Testing videos of different sunscreen 

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This is also a comparison type of user generated content but in the video form. This type is also very popular and receives a crazy number of views. Usually the creator tests a particular feature in such short videos. But for longer videos, you can find detailed testing of different features for tech products. 

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https://www.youtube.com/shorts/b9jBm7BrmDM

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#5 Nvidia RTX 5070 Review 

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Tech channels posting reviews of new software or gadgets get views in millions. Such reviews are more crucial for higher priced products like this RTX 5070 here. Before people buy, they want to see a detailed review or even the opinion of their favorite tech influencer. 

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However, not every business has user generated content. So, in that case, you can create AI UGC for your business with services like AdsEther. To learn more, book a call here.

#6 Employee-generated content - Buffer 

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Any content posted by an employee about the company they are working for  is called employee-generated content. This type of ugc shows the human side of a company. Also helps to attract great talent. 

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Here, Buffer, a social media management tool, does a great job at this. If you look at their LinkedIn company page, the majority are posts created by their employees. Such as this one below. 

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Buffer recently announced a $250/year stipend for every employee to try out AI tools. Of course employees are posting about it!

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#7 Starbucks #redcupcontest 

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Starbucks always has some of the best ways to make user generated content. For this example, I’ve taken #redcupcontest started by Starbucks. This trend began when Starbucks started to make special red colored cups during the holiday season. People loved it. They posted about it on social media. And Starbucks got some free marketing!

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#8 Tee Public asks fans to submit their art to get printed on t-shirts 

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Tee Public is a special case here because the product itself is designed by the customers. People can either buy directly from their sites or get their art printed on tshirts. Innovative right?

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#9 Calvin Kleins #mycalvins campaign 

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The best example for making customers use branded hashtags is Calvin Klein. Their #mycalvins has 850k+ posts only on Instagram. 

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#10 Alo Yoga’ s posts tagged by their customers 

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This popular athleisure brand has tons of tagged posts by customers, showing off their purchases. Some of them even share reviews. Great way to build trust with existing customers and reach new audiences.

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Final Thoughts

That’s a wrap. The goal of this blog post is to give ideas on how you can get more user generated content for your ecommerce brand. Even if you do not have many users of your products yet, you can create these user generated content with AI. 

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That’s what AdsEther helps with brands like yours. To learn more, book a call here!

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