Video ads are everywhere and why wouldn’t they? These are engaging, memorable and most importantly make you more money. 

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In this blog post, we’ve selected the top ecommerce video ads which people will never want to skip! You’ll also learn about the different types of video ads. 

Examples of the best Ecommerce Video Ads

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#1 Circle Week commercials by Target

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Target Circle week is a popular sales event by Target and the advertisements they create for this are hard to ignore. 

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These commercials are fun with clear value propositions. And shows everyday people getting all excited about the huge amount of savings ther’re gonna get.

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Not to forget this target lady who is there in each of these commercials and she has a fan base too!

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#2 Nike’s “Am I a bad person” ad 

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Nike’s commercials have always been about motivation and pushing yourself beyond your limits. So, this ad called “Am I a bad person” resonates deeply with athletes who need to be laser focused on their game. 

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The comments under this ad on YouTube simply says people love it. 

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#3 Dollar Shave Club ad 

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Another masterpiece of an ad is the one by Dollar Shave Club. This ad got millions of views. And what’s more interesting is the person in this ad is the Founder of the company himself. 

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Just straight talk and humor. You don’t need a huge budget to create a memorable campaign afterall. 

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Very eye-catching and we all can learn a thing or two from this great advertisement. 

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#4 Red Bull Ad 

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Red Bull’s ads always scream adrenaline rush. And this ad was no different but it has far more views on YouTube. 

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Also, they sell a lifestyle. In this particular ad, it shows a whale flying after having Red Bull. It might sound ridiculous but it’s entertaining. And definitely caught people’s attention!

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#5 Mercedes Benz 

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This chicken ad by Mercedes-Benz got a whopping 30M views on YouTube. Of course people are like “what’s a chicken doing in a Mercedes ad?” and that’s enough to get people’s attention. 

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The company tries to show how stable the car is and uses an excellent anecdote to show that.

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#6 Fevicol commercial 

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Fevicol is an Indian adhesive brand and their ads have always been very entertaining. But this particular ad has millions of views and is an excellent example of visual storytelling. Mainly deals with nostalgia. 

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#7 Patagonia Ad

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Patagonia is all about environment consciousness and completely driven by purpose. This ad does an excellent job spreading awareness about being more environmentally conscious.

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# 8 Moonpig ads 

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In one word, Moonpig’s ads are adoreable. Their commercials highlight the emotional impact of sending personalized cards and gifts, making the digital feel personal.

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#9 Snickers Ad

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The “You’re Not You When You’re Hungry” campaign is very popular by Snickers and this one on Youtube has massive views. Very entertaining while using relatable situations to make their point. 

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#10 Geico happy hump day Ad

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Simplest ideas are often the best and the same goes with Geico’s Hump Day ad. This talking camel literally made Hump Day a cultural phenomenon. 

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#11 Alexa loses her voice Ad

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By imagining a world where Alexa loses her voice, Amazon created a hilarious scenario that highlighted just how integral their product has become in people's lives. Pure genius!

Types of Ecommerce videos

#1 Product Videos

These show the product in action, highlighting features and benefits. Product videos are required in websites as well as in social media. 

#2 Lifestyle Videos

These types of videos show how your product fits into your customers’ lives. These are great for building your brand and social media campaigns. 

#3 Testimonials/Reviews

These can be videos uploaded by a customer telling how they liked it or not. Can also be called user generated content or UGC. Builds trust for your brand. 

#4 Explainer Videos

If your products need a little instruction on how to use it then creating these explainer videos are a must. 

#5 Social Media Ads 

Another popular format used by most ecommerce brands to drive more sales.

#6 Over-the-top (OTT) Ads

These are a bit on the longer format side and brands can reach a more captive audience. 

FAQs

What are ecommerce video ads?

Ecommerce video ads are promotional videos specifically designed to sell products or services through online platforms. They combine engaging visuals, compelling storytelling, and clear calls-to-action to drive online sales. These ads can appear across various channels including social media, websites, email marketing campaigns, and streaming platforms. 

What is an ecommerce video?

An ecommerce video is broader than just advertisements – it includes any video content created to support online sales. This could be - behind the scenes look, customer testimonials, unboxing videos, brand story, etc. 

How to make ecommerce video ads?

There are many ways to make ecommerce video ads. You can hire an agency to do it for you or do it yourself using different tools. Learn how to create UGC videos with AI here. 

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